Amazon River by lollyknit One obvious Web trend in 2010 is what I'd like to call SEO mainstreaming . SEO goes prime time so to say. A few people still try to "pull a Calacanis" and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles . Nonetheless many other, more sane publishers outside the SEO industry acknowledge that SEO is an indispensable part of any and every Web endeavor.