If you truly understand your niche, you can better find relevant linking partners. If you don't, you're going to waste loads of time pursuing targets that don't work out, and you're going to end up with potential links that may give you better rankings, but don't do a thing for traffic. There are 10 key questions to consider when sussing out your niche. 1. What is my target demographic? If you trust it, Quantcast can help.