Conversions are king. But to take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals â€" from social media engagement, to RSS subscribers, to inbounds. Here are 10 different types of landing page goals to measure in 2010 : 1. Transactions Ah â€" the crown jewel of all goals' the purchase.