Without a doubt, one of the best things happening in the UK search and social industry for 2010 is the launch of SAScon 'even if, as one of the organisers, I do say so myself! Organised by a not-for-profit co-op of search and social folk in the UK, SAScon is a conference that really encapsulates what the UK industry is all about â€" advocating better and more effective search and social marketing via the community that drives it!