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21.4% of Paid Search Experts Get Right Answer to Tough Question
September 29, 2010, 11:53 amIn a recent Ultimate Quality Score Guide created by WordStream, 14 PPC experts including me were asked the annoying, but ultimately revealing, question: "(Question #4:) Quality Score vs. Bid Management: If you could pull just one of these levers in every PPC account you touch, which would you pull and why?" Andrew Goodman said: "Hello! It's all about bids." George Michie said: "It's about bid management, hands down." Elizabeth Marsten said: "Bid management.
