Facebook is an awesome social media marketing tool and the brand Facebook presence is GOLD but it has some bugs and limitations you should be aware of before trying to leverage the platform. Apart from an infamous 5000 friend limit that restricts a personal profile from having more than 5K friends, there are a few other, less-known restrictions: 1. 500 "Liked" Page Limit If you are one of those people who feels you should "like" each page you are being shared,