You know you're right, right? Everyone should fall in line and accept what you know in your heart to be true. Sorry, that's not how people work. So much of persuasive writing comes down to proof . And so many people fail at persuasion because they offer assertions without giving people reasons . So persuasive writers know to give reasons for everything. Here are the three most important reasons to tell readers why . 1. A Reason to Read This begins with your headline ,