Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole.Like most site analytics packages, Google Analytics collects a huge amount of data, but there is no need to try to tackle it all at once. The three techniques we have gone through here will get you well started towards using Analytics in an intelligent way that relates to your company’s goals, targets and KPIs, without getting bogged down in a mire of data.