Is you fear holding you back from SEO copywriting success? At first read, you may think, "Fear? My fear isn't holding me back from success." I used to think that too. About a lot of things. But ask yourself if any of these statements ring true for you: "Our home page copy is really spammy, but it's ranking well. I don't want to change it and cause our rankings to drop." "We hired a copywriter a few years ago. Her writing was horrible.