Crossroads by Captain DJ . Getting targeted traffic for a website is just the first step in a thorough SEO process. What comes next? Landing page optimization or conversion (rate) optimization/CRO follows. After all you want the visitors you get to stay on your site and perform the desired action (like ordering or subscribing). One of the foremost ways to optimize landing pages for more conversions is A/B split testing sometimes also referred to as simply AB testing .