This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them. How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with them? In case your web designer thinks web design is about fancy graphics, flashy animations and cool homepages s/he isn't an expert.