Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz). However, the recent implementation of Google Instant has resulted in a number of "instant" implementations on other types of search. Twitter has tempted us with the promise of real-time,