Sometimes in link building, you're only as good as your next link. We're always on the hunt for new links, more links, better links. But when do we ever stop to think about the back links we have and whether or not we're actually making the most of them? A link builder's instinct is usually to plow forward, but every once in a while it's a good idea to stop and smell the links. Take stock of what you have and see whether or not you can make that stronger.