Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant. 1. Include a Keyword in Your Brand Name If you're just starting out, you're in luck. Get your primary keyword in your brand name (preferably as the first word),