When it comes to marketing in the current economy, small businesses need all the help they can get. They don't have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing field and steal marketshare. Here are a few tips that small businesses can use to improve their SEO and user experience. 1. Turn everything into content Content is still King.