Steve Rubel kicked off a furore among the SEO community during the Google Instant launch event on wednesday last week, which most people were following on Youtube. The furore was specifically caused because he blogged a classic "SEO is dead" post - somewhat of a tradition among the bloggerati. Matt Cutts and Vanessa Fox were quick to respond and steer the discussion away from hysteria. Nonetheless, to give credit to where credit is due, Rubel honed in on the question on everyone's lips, "how does Google Instant effect SEO?" Following our recent post 'Google Instant - 10 Things Marketing Teams Need to Know', in a discussion with the Search Engine Watch experts, it was deemed to be important that SEW address the question too.

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