Posted by Melissa at Distilled So you want to get links, but dont know how to start creating linkable content? Well, don't worry; I'm going to take you through my process for creating awesome linkbait. 1. Identify your target niche. Start by looking at your competitors' links. They are probably more edible than these links. This is a basic step for SEO, so really it's something you should have on file already. Look back over your competitors' links.