Google at the top of their webmaster guidelines page - which instructs people on what to do to be found, indexed and ranked by Google search - added a blue box reading: Turns out this box (worded in a way that gives preferential treatment to Google's own software) is now stamped across a whole lot of Google's webmaster help pages - the particular appearance on a page about Google's rankings, which I guess Google wants to appear neutral, causes an odd juxtaposition.