Traditional marketing will never go away- it has a habit of sticking around. I still get random surveys through the mail, physical coupons as well as those oh so lovely hang tags on my door knob. But there's a new animal in the 21st century' and that animal is social media. It's hard sometimes to reach through to companies who have been around for a long time; it's hard for them to see the value in having an 360 degree online presence.