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Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'
April 23, 2010, 2:39 pm
Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, but I've got to tip my hat to Ad Age.
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