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adCenter Conversion Tracking: Helping advertisers improve their campaigns
March 1, 2010, 10:21 amSomeone recently asked me why adCenter conversion tracking should matter to advertisers. Could it help advertisers get better results at a lower cost? I was intrigued, so I did some digging. We found some pretty exciting results: Not only did advertisers utilizing adCenter conversion tracking data have higher click-through rates (CTRs) than their competitors not using conversion tracking, but they also had lower CPCs - up to 29 cents lower.
