Link builders have been telling you to add all sorts of links to your link profile, from straightforward text links in content to image links, using nofollow when necessary (or accepting it when there's no other alternative) and even seeking out some links that aren't keywordized (such as your site name or URL.) Those are the kinds of links that are actively sought, but then there are the passive links that can sometimes be even better in many ways. Linkbait links,