Colm Bracken from Microsoft Advertising was talking to a packed Engage and Convert arena at ad:tech London about Microsoft Advertising Intelligence . What free insights can you expect from this tool and how can you apply these to improve conversions on your (search) marketing campaign? Bracken explains you may have an idea of who your core audience is, but who connects with your brand on the fringes? What is it that they desire? When do they connect with you?