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Advertisers' Budget Splurge On "Lost" Finale Well Worth Their Money - And Yours
June 2, 2010, 3:29 pmThey knew it would be big. Advertisers have invested massive sums to get hot spots during ABC's finale of Lost on May 23rd and they were right to do so, according to various reports and studies following the airing of the six-year long series' closing episode. According to research firm Nielsen, the finale gathered an average 13.5 million viewers.
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