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AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier

September 29, 2010, 7:19 pm
If there was any doubt that Facebook is the darling of the industry right now, it was eliminated at the Marketing That Connects AdWeek session on Tuesday afternoon. Despite one tough question from the audience about customer service and a snarky comment about the so-called Facebook movie, the panelists were rather gushy. VP of Global Sales Mike Murphy sat down with three agency execs and David Kirkpatrick, author of The Facebook Effect ,

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