An advertising program that gives marketers access to little or no popular content isn't worth much.  Fortunately for Google, Google TV Ads is moving further and further in the opposite direction, and today, an announcement concerning yet another well-known network was made.

John Saroff wrote on the Official Google TV Ads blog, "We're happy to welcome A&E Television Networks (AETN), one of the largest cable programmers in the US, as our newest inventory partner.  Through our partnership with AETN, advertisers will be able to target History International through the Google TV Ads system and reach over 55M homes nationwide."

Saroff then spelled out a few more details, continuing, "Hailed as one of the fastest growing cable networks, History International brings cutting edge content focused on historical events through shows such as Rome: The Rise and Fall of an Empire, Battle360, History's Turning Points, and Lost Worlds -- to name just a few.  Advertisers can target exciting shows that bring a core audience of educated and affluent males aged 25-64 who are interested in historical events and global affairs."

Obviously, this development will put Google TV Ads in a better position to generate revenue.

It may cause other networks to give Google TV Ads a second look, too, leading to a sort of snowball effect.

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