That was the question posed just now by Eddie Choi from the SES Advisory Board & Managing Director, Frontiers Digital at SES here in Hong Kong.

During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur, Corporate e-Business Development Director at Reed Exhibitions and Peter Zapf, Deputy Chief Operating Officer of Global Sources set out to answer it with a most emphatic no!

There's been a lot of talk about whether web marketing, especially social media, holds value for B2B lead generation efforts, and the session was set up to give the assembled throng, here at the Hyatt Hotel in Kowloon, some advice on how to leverage the Internet to drive revenue and lower costs.

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