Amazon has introduced a new version of the Kindle DX with a lower price of $379 (down from $489) and 50% better display contrast. "There's no turning back once you read on our beautiful new Kindle DX screen," said Steve Kessel, senior vice president, Amazon Kindle. "With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room.