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Amazon Reportedly Makes Offer to Buy "Netflix of Europe"
September 20, 2010, 1:37 pmIf a report from Reuters is accurate, Amazon has made an offer to buy European video rental service Lovefilm for about £200 million ($312 million). Neither company has confirmed the offer. Lovefilm offers both DVD and game rental, as well as online video rental. It also has content like movie news and film reviews. Amazon already owns a stake in Lovefilm, and an acquisition would give the company another asset in competing with other video rental services like Netflix.
