Welcome to part one in a series of articles on the anatomy of a hands-on SEO site audit!  This was originally just going to be one article.  But then my book-length article nature came up squarely against the awareness that true site audits can be extremely complex. And as much as everyone just loves those cute little 9 steps to blah-de-blah, we all know already that such articles are rare for me to write anyhow.