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Applying Atul Gawande's Checklist Manifesto to SEO

February 21, 2010, 11:00 pm
Posted by Tom_C This post was inspired by Rand. If I'm honest, I'm not sure how many of my posts aren't inspired by Rand... Specifically however it was this tweet which set the wheels in motion (if ever so slowly): The link that Rand twittered was this one to the Financial Times . It's a story about checklists. Yeah, *yawn* right? Well not quite - you see these checklists, used by all kinds of people from pilots to doctors,

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