Is it ethical to hire a ghostwriter to post updates to your social media accounts? Take a quick turn around the internet and you'll find the majority of the people crying "no!" Words like authenticity and transparency get thrown around along with trust and honesty. The American Marketing Association recently published a report titled, Social Media Ethics Shades of Gray: GhostTweeting and other Dilemmas . In it, Wayne Hurlbert, host of Blog Business Success on www.