by Jennifer Laycock When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting started. Unfortunately, most companies bypass these steps and do everything in exactly the wrong order. Their conversations usually go a little something like this: Person 1: We need to get involved in social media. Person 2: You're right, how do we get started? Person 1: We need to build a Facebook page.