Online music video site Vevo, launching in December, said today it has signed AT&T as its first advertiser.

Partners in Vevo include Universal Music Group, Sony Entertainment and investor Abu Dhabi Media Company. The new music video site will be powered by YouTube.

The announcement did not include details about ad revenue sharing, but AT&T said it would support Vevo's services across multiple connected platforms.

"When you can reach people while they're pursuing one of their passions and help them learn, do or share something important to them, you can more strongly demonstrate how your brand is valuable and relevant to their lives," said Chris Schembri, vice president of media services for AT&T.

Vevo

 "Music and entertainment are two of the broadest-reaching and influential 'passion points' for consumers, and aligning our brand with a new property like Vevo gives us a chance to reach them in fresh, meaningful ways."

At launch the content will be made available on YouTube, on Vevo, and through a special branded embedded player. The service will also act as a syndication platform for additional sites, expanding the reach of the Vevo brand online.

"AT&T is known for their innovative marketing and advertising programs, so their decision to join Vevo at such an early stage reflects not only their belief in our exceptionally compelling platform and content, but in our ability to deliver against AT&T's unique brand vision," said Rio Caraeff, president and chief executive officer of Vevo.

 

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