I believe the single most valuable asset for an advertiser today is to have someones undivided attention. And that is the very thing that is growing scarcer by the day. I dont need to tell you whyjust take a look around the dinner table. If your home is anything like mine, chances are at least one member of your family is doing more texting than eating. Invariably, a TV is on somewhere nearby, and every few minutes or so, a cell phone rings.