If you think that SEO has gotten complex over the last 12 months, this is going to blow your mind. 20 years or so ago, shortly after leaving University in London, I found myself as part of a Microsoft focus group. At the time I wrote mystery games and the Microsoft researcher was responsible for developing "Blue Sky Thinking" for Microsoft on how the gaming experience might develop over the years. Now the Internet was still more or less off the radar at this time,