When I was a youngin' we didn't have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic ' walking up the hill both ways with a pack of wolves following you. And then you had to find a power plug at Starbucks! Okay, so not really.