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Bad Lieutenant Movie goes Mobile with Expandable Banners
May 19, 2010, 3:20 amHot on the heels of Jim Tarrs mobile announcement last week about rich media on mobile, the UK team has been hard at work launching the first ever expandable banner on MSN Mobile. Users see the banner about Nicholas Cages new film on their device with the call-to-action to tap and see a trailer. The banner expands out to give an array of options to engage.
