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Barclays Analyst Predicts YouTube Profitability
January 14, 2010, 1:12 pmIn a financial sense, Google's acquisition of YouTube has never made a lot of sense; the site, which sold for $1.65 billion, hasn't even turned a profit on a quarter-to-quarter basis yet. But according to a prominent analyst, that's about to change.

Doug Anmuth, who works for Barclays Capital, said today in a note, "[I]n 2010 we believe YouTube will start contributing positively to EPS. . . . [W]ith YouTube monetizing more than 1 billion video views every week, and with strong sell-out rates on its home-page from larger advertisers - we note 90% of the top 50 Ad Age have advertised on YouTube - we believe the site can profitably take share of the branded display & video market."
Anmuth then shared a couple of concrete numbers, continuing, "We project YouTube to generate $700 million in revenue in 2010, up 55% Y/Y."
While $700 million might be good or bad, depending on what scale it's measured on (remember, Google's market cap is in the neighborhood of $190 billion), the 55 percent figure is great. Entities that have been around for more than a few years don't often pull off that sort of dramatic improvement, and it would be even more impressive given the current economic climate.
Hat tip goes to Peter Kafka.
Related Articles:
> Hitwise: Vevo Still Dependent On YouTube
> Google Gets Patent For YouTube Gaming
> YouTube Embraces Role In Iranian Protests




