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Behind the scenes of Weezer's YouTube community invasion
September 22, 2010, 2:51 pmEditor's Note: Today's guest blogger is Ben Patterson. Ben is the founder of DashGo , Inc., a digital marketing and distribution platform servicing music, video and podcast content. Clients include Weezer , This American Life and Delicious Vinyl . Last week Weezer launched its new album, Hurley , with the YouTube community. It all started at VidCon . VidCon is an event I attended this past July. My company, DashGo , markets,
