In case you missed it, Microsoft CEO Steve Ballmer spoke at SMX West in Santa Clara yesterday, addressing the search marketing industry for the first time (you can watch that at our new site live.webpronews.com ). Obviously, much of the conversation was centered around Bing. A little bit later in the day, WebProNews caught up with Miiko Ollila, Senior Product Manager on Bing Local to talk a little bit about Bing's efforts in local search. As Ballmer noted in his keynote,