All this discussion about “Negaitve SEO” reminded me about a blog post that I wrote in 2008 on the same topic:
“Jun 28, 2008
I have been reading and studying the term negative search engine optimization (SEO). I find it quite funny how people at Google in particular (Matt Cutts) says Google Bombing or negative SEO is difficult or nearly impossible without high jacking someone’s website. This is totally wrong, but then again he is the same guy saying you need links to get your site to rank, but don’t buy them… (If I hear that loaded answer one more time!).
Google is very smart. What they do is rely on a human being’s general perception that if something is deemed wrong or is generally unacceptable, that most will avoid it. They have been pounding down everyone’s throat that paid links are bad, if you buy links your a bad person or evil webmaster. They talk about penalties and banning websites. In the past penalties were very rare, but recently I have seen several link buyers penalized.
As soon as I see a client penalized, I see the clear path to negative SEO. Each and every time I see or hear about a website penalized for off site SEO work, I create a log of what transpired and what the effects were. Does Google think SEO’s or people involved in search engine optimization are dumb? Well we are not. I have a list of places where links are penalized, I have a list of the types and quantities of links that have been penalized, I know how long it takes and how to avoid it or how to cause it.
I am not talking about buying links for Viagra for a number one ranked website for the search term homes. But you know if the site that ranked #1for homes, ranked between 4-6 for home sales, sell homes, buy homes etc., and that these are the keywords that a top quality website can be penalized for, then you simply build just a few too many really good links. Do not be obvious, do 100% legit SEO (buying links is OK in my book) work for the target site, just do a little too much, a little to quick, and guess what they will be given a -30 or a -45, for several of the over optimized keywords. They will not be penalized for their primary keyword which would require a 100% hand removal from Google or a Hand Penalty from Google, but it is not difficult to get them hammered for their 2nd tier search words.
Needless to say, I can present Google with multiple instances of proof that this is a fact, and I can certainly repeat the results if required.
Google is crossing its fingers that the general SEO community will frown on the part of negative SEO, because of the bad Karma, but in reality what is the difference between getting your site to rank higher (therefore lowering your competitors site) or simply lowering your competitors site so your site ranks higher?
Google is really beginning to upset me with these link threats, and link penalties. If they continue this barrage on SEO companies, everyone will just do very low profile SEO for their client’s sites, and over optimize 3-4 of their competitor’s websites. When multiple SEO companies adopt this theory, Google is really screwed. They will lose nearly all control, and be left unable to properly address which sites should be rewarded and which should be penalized.
For now Google is OK, because of the bad Karma factors and the “it’s wrong to do this”, but it will only take Google penalizing 2-3 top clients before SEO companies will all decided it is so much easier, and more profitable to negative SEO their competitors.
I will say that it is NOT hard, it is NOT difficult. If a group of top SEO and link builders got together, they could probably get nearly any site penalized.”