Most likely, you have probably used a web search engine such as Google, AltaVista or Yahoo! to find specific information on the Internet. Did you ever stop and wonder how exactly do search engines find that information? We will explain that to you in this section. In so doing, you will begin to discover how to efficiently structure your web site to obtain maximum brand strength from search engines.

It’s a very common misconception that when a user enters a query into any search engine, the engine interrogates the Web to find pages that match the query. That is NOT how it works at all! The search engine searches its own copy of the Web. Every search engine actually creates its own copy of the Internet. This copy is called an index. The size of a search engine’s index varies from search engine to search engine, but it is always smaller than the Web as a whole. For example, as of August 2003, it is currently estimated that the Web presently consists of approximately 3.4 Billion pages, whereas the largest search engine index is currently about 600 million pages. Read the rest of this entry »

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Unethical SEO Firms Are Making A Mockery of SEO Process
92% of the Internet users worldwide use search engines to find the web sites they are looking for. So merely launching a web site won’t make you richer in terms of traffic, popularity and exposure. That’s why Search Engine Optimization (SEO) consultants or firms have mushroomed at a brisk pace to quench your thirst for traffic. They strive to place your web site at the top of the search engine rankings.

The search engine optimization industry is thriving consistently by capitalizing on ever-increasing desire of the web site owners to wrest the lion’s share of the traffic-pie from their rivals. Fierce competition for popularity is the lifeline of the SEO industry. Read the rest of this entry »

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Dynamically Generated Web Pages
The contents of dynamically generated web pages are often invisible to most search engine spiders. This is the reason that they hardly ever get indexed. You can get your dynamically generated web site listed within the search engine results, by making the content of your site visible to search engine spiders.

Generally, a dynamic web page is a template that displays distinct information in response to queries made by visitors. A major part of the page content comes from the database connected to the web site. Visitors find dynamically generated web pages very impressive, as they get instant access to the data they want. Also, these sites are easy to update. If there is a new product or some modifications to the price, the web master just has to edit the database, instead of editing hundreds of individual static web pages. Read the rest of this entry »

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The Internet is growing everyday, and the work of the search engines is getting tougher. Search engines are constantly looking for innovative ways to serve the most accurate and relevant results to its visitors.

The search engines have incorporated popularity factors into their ranking algorithm in order to create better relevancy formulae. This does not mean that the on-the-page factors or the importance of content can be ignored. If there are two sites with equally optimized meta tags and attractive content, the site having more link popularity will attain a higher search engine position. Read the rest of this entry »

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Most of the major search engines referred to by this web site work by sending an automated crawler, known as a spider or bot, around the Web to find new pages and existing, updated pages. Examples of such search engines are Google Bot, Fresh Bot (Google), AltaVista, Excite and Fast etc. The crawler in question makes a copy of each page found and so builds a copy of the Web in its index.

When a human actually uses a search engine to find a specific product or service, the search engine looks at its index of the Web and displays a list of results. That list of results is in order of direct relevancy, with the most relevant results first. A properly optimized web site with relevant keywords and keyphrases will receive highly targeted traffic from serious prospective buyers. Read the rest of this entry »

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Myth: SEO Experts Are Too Costly
Search Engine Optimization (SEO) is generally much less expensive than certain PPC (Pay-for-Click) programs and less costly than any other marketing campaign you can conduct, both online or offline. It usually costs much less than direct mail, renting broadcast email lists (which may be illegal now in many states and some Canadian provinces), banner ads, print ads, booths at trade fairs, etc. Confusion may arise because pricing isn’t consistent at all in online advertising. Some have price tags in the five or six figure range, others have costs of just a few hundred or a thousand dollars.

However, most cost a significant amount. Many businesses may not have the financial resources to go ahead in such a program. The much less expensive and better way to do it is with a good, serious and professional Web site positioning and optimization service available from specialized SEO firms such as Rank for $ales.com Read the rest of this entry »

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Introduction to Search Engine Optimization
The motive of search engine optimization and submission is to attract targeted traffic by attaining very high positions in the search results. This can be done by using the most appropriate keywords relevant to the content of your site. This article suggests strategies to optimize your web site and improve its search engine ranks for the appropriate keywords, together with search engine optimization and placement advice and tips.

In the past, it was enough to tweak some of your meta tags and certain on-the-page factors to attain top search engine ranks. Today, search engine optimization is not that simple. It is not enough to simply modify meta tags and submit your site to the search engines. When optimizing a web site, there are thousands of factors to keep in mind. Read the rest of this entry »

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Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.

Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But for the sake of this article when I say search engines I am referring to all ‘search sites’.

Did you know that recent estimates show that Yahoo is currently capturing an amazing 40% of all search engine traffic online? Do you know what this means? That means that almost 1 out of every 2 people that do searches on the Internet use Yahoo, everyone on the Internet has done searches some time or another. Read the rest of this entry »

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What Are Pay Per Click Search Engines?
Pay per click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

So the underlying idea to pay per click search engines is that you find keywords related to your website and then you bid (how much you are willing to pay for each visitor that visits your site through the search results) and buy high positions on your chosen engine. The more times a word or phrase has been searched for the higher you will have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on. These engines allow you to skip all the search engine optimization stuff and simply pay for visitors. Read the rest of this entry »

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A recent study of New Zealand’s Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand’s leading companies have web sites that sabotage their ability to be found by Internet users.

How did this happen? The study reveals that each site belonging to the Top 100 contains design elements that in some way negatively impact their compatibility with and visibility in search engines. As a result, many of New Zealand’s leading companies are not found listed in the search results of the most popular U.S. and New Zealand search engines, impacting their potential online revenue. Read the rest of this entry »

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