Optimizing their site is quite a challenge for most small business owners. More often than not, they find it quite an overwhelming task. If you are one of the many such website owners, here is a brief sum up of what you can do to improvise upon your site.

Most search engines nowadays tend to browse through the actual content of the page being searched for, instead of sticking to the tags. Offer quality content on your website, for that is what attracts traffic. More traffic translates to a more popular website. The mantra is that you can never have too much of relevant content. Keep updating the content. Old content did no one any good. The search engines actually look into how old your content is. Fresh rank ensures a higher priority and therefore, higher ranking. Read the rest of this entry »

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As professional bloggers, there’s constant pressure to keep ourselves updated on the latest trends. Subscribing to the RSS feeds of the most important websites makes this so much more convenient and faster to do. Looking back, I don’t know how I ever did without it. Reading feeds every morning is a great way to start your day, because it gives you a lot of article ideas and interesting conversation pieces. Not yet into the habit? Here’s a few of RSS aggregators you can choose from. Read the rest of this entry »

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Sometimes, what’s important is not what you do, but how you do it, and SquareSpace V5 is the perfect example of this philosophy. It’s by far the most polished-looking blogging platform I’ve seen, with a dashboard designed to let you blog in style. Kevin Rose of Digg described it as “like Typepad and WordPress on crack,” and after seeing what SquareSpace can do, I’d have to agree. Read the rest of this entry »

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Many webmasters spend part of their time monitoring their competitors’ performance. One of the things that they usually do is to try to learn more about competitors’ traffic. But when stats aren’t publicly available on a given site, how can one find out how many visits it gets?

On the Internet you’ll find several tools that can help you estimate a site’s traffic. Today I’m going to review one of them: Statbrain. Read the rest of this entry »

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As a small or home-based business entrepreneur, the Internet is like your henchman, always at your disposal and providing his powerful services for you to profit from. Google local search is one such convenience that the Internet provides for you to exploit.

No matter what your business is – whether it is a small local business, a business run from home or an online business, no matter what, it always helps to list your business online, especially on local searches like Google Local. Read the rest of this entry »

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Putting all your eggs on one basket don’t always work. If you’d like to expand your blog advertising beyond Google’s AdSense, you have several options to choose from, each with its own pros and cons. If you’re site is product-oriented like, say, about digital cameras or mobile phones, one good ad program to try is Widget Bucks. Read the rest of this entry »

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Google has announced that over the coming weekend it would be implementing their Google Suggest suggestion feature on the main page of Google. Suggest in essence feeds you propositions for a search term in real-time as and when you type. It is indeed an exhilarating and innovative feature; with many an implication to Search Engine Optimization as exists today.

The ‘long tail keywords’ is what is going to effect a change on Search Engine Optimization in a big way. Long-tail keywords are characteristically 4 to 6 keywords in length. And these are words that in all probability will not come into sight on Google Suggest. Google will only show comparatively popular keywords based on what was recently typed.

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There is nothing worse for a website looking to expand than being removed from the Google Index. If your site has been removed and you have absolutely no clue why this happened and how to recover from this onslaught, this article is for you.

Before we move and we tell you how to recover from Google’s snub, lets review what Google probably told you when they removed from the index. Read the rest of this entry »

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When AdSense for RSS feeds was announced, a lot of people cheered. FeedBurner’s ad network was OK, but it catered to select publishers who had reached a certain number of subscribers. AdSense on FeedBurner meant even the little guys could now monetize their feeds. However, from the feedback that I’ve gathered, the service leaves much to be desired. Critics have been especially vocal the past few days. Read the rest of this entry »

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Google love — i.e., good rankings that lead to abundant traffic — is what most webmasters and bloggers struggle to get. And I’m sure that most of them have already learned what it takes to achieve it: they must ensure that their blogs and sites are good resources which will benefit web surfers in some way, hence generating the backlinks that Google values so much.

Since most — if not all — webmasters and bloggers are aware of this, why so many insist in using “dirty tricks” to build links? Read the rest of this entry »

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