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Welcome to DFO- The Basics of Data Feed Optimization

Let’s play a game. Let’s pretend you are the webmaster of www.reallyawesomeflannelrobes.com and you have a supply of awesome flannel robes. How do you plan on selling your flannel robes? I guess you’d want to do some SEO, right? So you optimize your website for the phrase “buy flannel robe”. You hire some hot-shot SEO [...]

Pay Per Click Management, Conversion Tracking in Google AdWords

Just to get everyone on the same page, let’s review the concepts behind Google AdWords, specifically the concept of “pay per click,” or PPC. PPC is an advertising model. If you’re an advertiser, you pay the site hosting your ad only when somebody clicks the ad. To buy search engine ads, advertisers bid on relevant [...]

How to Use Facebook to Market your Business

Using Facebook to market your business is one of the best ideas to come along in recent years. It shoulders some of the advertising burden and connects you with your customers. You have to have a personal Facebook account before you can set up a business account because business pages are created and maintained from [...]

Are The Bad Guys Winning At Google?

Google Search Engine Related Question Hello Jill, First off, thank you for your informative and straightforward newsletter. I see Google in a different light than you. [Last week you said] “As long as Google is still around and still focused on relevancy…” Google is more concerned with inbound links than relevancy and they are ripe [...]

The Google Dance

The Google Dance Just how does Google update its whole index? This is a rather broad question, but we will explain each and every step that Google takes every month to ensure its database is the most relevant and of the highest quality. Quite a good number of people and companies realize that, in order [...]

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