I have previously written about the backlinks that really matter for Google: the ones which come from authority sites. However, many, many webmasters and bloggers claim that one should get all the backlinks they can, no matter where they come from. In their opinion, Google won’t ignore discounted links even when they aren’t as valuable as the authority ones.

What are discounted links anyway?

There are three basic ways to look at it:

1. A discounted link would be one that comes from dubious sources, i. e., obscure pages that don’t have a strong reputation among Internet users. Read the rest of this entry »

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Have you realised that a good, eye-catching site design can be a great ally in your link building efforts? Let me show you how to go about this.

Why you could use a beautiful design for link building

People just love beauty. It’s a fact. Not that you should feel miserable if your site doesn’t look that good. Content still matters and always will. However, when you have a truly good-looking site or blog, many people will want to share its link with others regardless of the content’s quality. Besides, there are many sites which specialise in linking to beautiful pieces of web design.

A beautiful design will certainly create backlink opportunities that you wouldn’t have otherwise. Read the rest of this entry »

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