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Choosing a Domain – Age, Keywords, Hyphens, Etc.

Some people have the idea that the best domain name is the most generic, but that’s not always the case. In most cases, a domain name tied to your brand is better. Think about it. If you’re searching for a certain brand of organic pet food, a domain name matching that brand is going to [...]

How to Learn from your Competitors

If you’re looking to work your way up the search engine rankings, and who isn’t? Then one way to get some good insights into what works and what doesn’t is to see what your competitors are up to. What does that top ranking site have that your site doesn’t? It is surprisingly easy to find [...]

Site Rankings Gone?

Site Rankings Gone As you may already know, a good part of my job is researching how the organic search engines work. Trying to figure out how the algorithms work in ranking pages is crucial to our day to day operations. Occasionally, we come across sites which seem to defy explanation – they have proper [...]

Understanding Your Log Files

What are log files? Log files are text files that are automatically created when someone accesses your web site. They record the requests made to your web server. These files are opened when the web services of your server starts and remain open as your server responds to requests. The request information is added to [...]

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