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Blueglass LA Session: Links matter: How to measure and attain them
July 20, 2010, 5:13 pmModerator: Chris Winfield Speakers: Rand Fishkin , CEO and CO-Founder, SEOmoz Dave Snyder , Partner, Search & Social Rand is up first, so here we go! Strategic Link Analysis for SEO Step 1 - Determine your goals The links match in different ways to different goals. If you're in marketing and you want to attract a specific person, you don't want to do a SuperBowl ad - you want to do a niche campaign.
