Moderator: Jordan Kasteler Speakers: Brent Csutoras Social Media Marketing Expert, BlueGlass Interactive Michael Brito , VP of Social Media at Edelman Digital Tony Adam , Sr. Manager, Online Marketing at MySpace Up first is Michael Using Social Media to Create Customer Advocacy How do I know when I'm loyal to a brand?  I looked in my cabinets, my laundry area, my refrigerator and which brands I've seen in my cabinets and refrigerator for years.