In many ways, being an in-house SEO is like working on your own site. You will develop a personal relationship with the website/s you are responsible for. Actually  this is the only way to work. If you don't feel at least a little passion for  what you're doing then you're in the wrong job. And speaking of passion, we need to talk about getting traffic. Now that may be what you consider 'outside' your in-house SEO duties,